Archive for October 2007

A mailing list is the lifeblood of your online business. The old adage “the money is in the list” cannot be true enough — if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to [...]

Copywriting is the one skill which all online business owners should learn. As an online marketer you communicate through words – if those words aren’t effectively conveying your message, then you’re in for a long and bumpy ride.
Here are a few copywriting tips to help you get started:
Know your Target Market – Good [...]

Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the [...]

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. [...]

Can you ever avail of free website promotion? Is that even feasible?
Of course yes! Nowadays, your baby website can amass huge traffic in no time thanks to free website promotion.
How does this free website promotion go anyway? What are things to be done?
1. Enlist your website.
Look for the hottest Internet directories and enlist your [...]

More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.
One of the methods that have [...]

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to [...]

Good Design Practices
Your website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.
Make sure you have clear directions on [...]

Your Vision Statement
If you’ve ever been faced with quitting something, you know there’s that ‘empty space’ in your life or business where a little direction would help. This is why a Vision Statement is so powerful. It can help you streamline your actions so you waste less time and money and achieve things more quickly.
A [...]

You have finished making your own website. You have introduced your company and presented your products and services. You have added propositions and promos to catch your target audience’s attention. You have achieved the dos and don’ts of building a company web site. But why isn’t your website a major success?
Maybe you’re not planning [...]